We want to share some information with you in reference to that we have agreed a co-operation between ESPN Soccernet and Freddie, which is officially launched  today with the publishing of Freddies first column on ESPN Soccernet.

//Claes Elefalk, agent
CAA Sports

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PRESS RELEASE

Freddie Ljungberg Joins ESPN Soccernet

Soccernet.com today announced that internationally renowned soccer star Freddie Ljungberg will join host Derek Rae, and analysts Tommy Smyth and Janusz Michallik,as a regular guest on ESPNSoccernet Press Pass.

This exclusive program, which is aired five days per week since August 13th, gives millions fans across the world a chance to stay up to date on the latest global soccer news and expert opinion’s leading up to the 2010 FIFA World Cup South Africa.

In addition, Freddie will also be sharing his opinions and knowledgeable  by writing a column, which is rare and unique among top players in the world, twice per month for the site.

Currently playing in the U.S. for Major League Soccer’s Seattle Sounders FC, Ljungberg’s 15-year career in soccer will add invaluable contributions to the latest news on the pitch.  He began his professional career playing for Halmstad BK before joining Arsenal FC where he won the award 2002 Premier League Player of the Year and became a key player on the undefeated team that went on to capture the 2004 EPL title.  The Swedish native also participated in the 2002 and 2006 World Cup tournaments and the Euro 2000,  Euro 2004 and Euro 2008 for his home country’s national team.

His experience with fame and popularity as a model, fashion icon and product endorser, will also add new dimensions to discussions about the lives of players off the pitch as well.

Read Freddie’s column on ESPN Soccernet

I have for sometime been following what’s going on in reference to Social Media, and see this development as a great opportunity to start my own channel of Communication.

On this site you will be able to get personal reflections on different issues and it will be the only “official” site where it is 100% sure that information or statements published comes directly from, or is approved, by myself.

My agent Claes Elefalk at CAA and Digital Media partner SpeaksUp, will be supporting me now and then with updates via this channel in reference to possible press releases etc.

//Freddie